Customer centricity is a decisive factor for the success of digital products. Yet many initiatives fail due to a lack of clarity in strategy, UX design, or operational implementation. This is exactly where the new podcast “Die Kundenliebe AG” comes in. The show is now live.
Once a month, Vanessa Havens talks with experienced decision-makers and experts about real projects in the areas of Customer Experience, UX, IT, CRM, AI, and Digital Marketing. Behind the podcast is the Partnering Alliance, one of the largest networks for Customer Experience and Customer Centricity in the German-speaking region, with over 1,000 specialized experts from consulting, agencies, and technology. The goal is to make expertise visible and to make best practices easily accessible.
UX and Accessibility in Focus in the First Episode
The episode focuses on the berufswahlapp and the question of how a dusty paper folder was transformed into an app that young people actually want to use. It covers UX decisions, accessibility, and data protection in the sensitive environment of minors. At the same time, the case illustrates how complex a nationwide educational project with millions of potential users can be.
Relevance for Decision-Makers in IT, Marketing, and Customer Experience
“Die Kundenliebe AG” is aimed at decision-makers, project leaders, and executives who develop or oversee digital products and services. Each episode provides concrete insights into strategic decisions, organizational challenges, and operational implementation steps.
The format is deliberately compact. In 25 to 35 minutes, listeners receive condensed practical knowledge with direct relevance for investment and project decisions.
The first episode about the berufswahlapp can be streamed here.
