On October 30, 2025, decision-makers and executives from the German SME sector gathered in the heart of Munich to join Salesforce and our partner Valuent in setting the course for a successful digital future. The event provided an excellent platform to present practical insights and inspiring customer stories, demonstrating how companies can strengthen customer relationships and optimize processes.
Our Contribution: Making Customer Service Profitable
While Salesforce highlighted the innovations from Dreamforce 2025 and the potential of Agentforce, our focus was on one of the biggest challenges for many mid-sized companies: customer service.
Our Session: Long Waiting Times, Overloaded Teams, and Rising Service Costs?
In this session, we presented solutions including a live demo with the Salesforce Service Cloud. We showed participants how companies can centralize customer requests, automate routine tasks, resolve tickets faster, and make customer service more efficient and profitable overall. Our goal was to provide practical insights that can be applied directly in everyday business operations.
Direct Exchange and Feedback
It was a great pleasure to see how these practical solutions resonated with the audience and generated numerous questions following our presentation. The direct exchange with SME decision-makers confirmed our belief: excellent and efficient customer service is not a dream, but a reality with the right tools, such as the Salesforce Service Cloud, and proper implementation.
Networking and Knowledge Sharing
The networking breaks and the final get-together were used intensively to exchange ideas, share best practices, and gather valuable insights for digital transformation.
