"Overselling should be viewed with caution" - An interview with Frank Pensel

Interview with our Executive Frank Pensel on the subject of overselling.…


Value-based corporate management - An interview with Frank Pensel and Kai Zimmermann

The digitalisation confronts marketing and sales with an enormously fast pace.…


Cloud solution for Digital Process Management

In just five months project duration we have developed a cloud solution for our…


DEEP CUSTOMER VALUE – The book around the topic of Customer Value Management

Frank Pensel, executive at LionGate, now presents his years' worth of…